Make It Excellent
“If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you.”
– John Stuart, Chairman of Quaker (ca. 1900)
Big brands start inside. It is a part of marketing that deals with analysis and planning of brand positioning, target customers, brand perception and brand image. For brand management the company should maintain a good image among the customers.
We work with them to position their brand positioning by using latest and appropriate fundamentals of brand management so that future leaders get ready to take on the world and fierce competition that they can face.
We analyze and study the current business & their current process and then adopt unbiased modifications to your system and process that will rejuvenate & establish the Brand.
A Strong Brand brings with it the opportunity to raise the profile of a product and the company that sells it, setting them apart from rivals in the marketplace.
A Strong Brand can also command a price premium for its producer, and can reduce the price elasticity, that is, soften consumer reaction to price increase/change
A Strong Brand can reduce the risk that new product launches will flop and can be used as a platform for successful brand stretching (including launching a completely new product segments or sector)
We work with our clients to undertake intensive diagnostics on brand issues to create brand strategy from the bottom up – to craft vision, mission, values, culture and personality and the outward brand manifestation system.
Logo is a key ingredient of the corporate identity which defines a brand in the consumer’s mind. It is the visible symbol of a company, product or service. We always point out to our prospective clients that Corporate Identity should never be a cosmetic exercise. It has to represent the values, belief systems, brand promise and the personality of the organization..